Yarnover, the Minnesota Knitters Guild premier annual event, has been a major gathering for fiber enthusiasts in the Twin Cities area for the past 38 years (with a brief but necessary break during 2020 and 2021). The first Yarnover, held in 1986, was a one-day event. Classes were taught by local instructors, a keynote address was delivered by a knitting celebrity and a vendor market was open to the Guild members.
Now, close to 200 fiber enthusiasts attend Yarnover for classes taught by nationally known teachers, with hundreds more coming to shop at the Marketplace featuring over 45 vendors. Even though we are the Minnesota Knitters’ Guild, knitters from all over the US and Canada join us for Yarnover weekend.
This year, Yarnover will be held September 20 through 22 at the Crowne Plaza Minneapolis West, in Plymouth, MN. Our teachers are lined up, our vendors are reserving their spaces, and participant registration will begin Saturday, May 18th.
Sponsors will be highlighted on our website’s Yarnover page, knitters.org/yarnover, through March 2025, and with over 500 Guild members your support will be noticed. There are additional marketing opportunities available at the event for sponsors at many different levels. Door prize donors will be listed on signage at the event.
We are excited about Yarnover 2024, and hope that you will seriously consider partnering with us to make the event a weekend to remember. The opportunities available for sponsorship and donations are detailed below. Thank you in advance for considering donating a prize or funding a sponsorship at Yarnover 2024. The Yarnover Committee and MKG are grateful for all the past and ongoing support received from both local and national partners.
2024 Door Prize/Sponsorship Opportunities
ALL donors at $75+ will be acknowledged as sponsors
Logo and link placed on the Yarnover page of Knitters.org through March of 2025
ALL sponsors at $100+ will also receive
Signage at specific sponsored Yarnover area/activity
Ability to place catalogs or handouts at designated areas of Yarnover
WEEKENDER BAG
This year we are offering a Weekender package that gives access to 2 classes and both nights of activities. Attendees who purchase the Weekender package will receive MKG logoed canvas swag bag. Donations are needed of knitted related items.
- Planning for approximately 80 packages to be sold
- A variety of knitting/fiber related gifts are needed
- Coupons or codes WILL be accepted if gifted to ALL Weekender purchasers
- All donors will be acknowledged on signage at Registration table
- Donors giving total prizes valued at $75+ will be recognized accordingly as sponsors
GIVEAWAY TO ALL CLASS ATTENDEES
Those attendees who want to attend classes without purchasing the Weekender package will have the option to do so. We would like to be able to gift ALL class attendees, with items to be given at registration. We are planning for 300 class attendees.
DOOR PRIZES
Each registered attendee will receive a door prize ticket. Winning numbers will be drawn throughout the day on Saturday. Multiple prizes with a minimum value of $10 are needed.are
- All door prize donors will be acknowledged on signage at the event
- Donors giving prizes valued at $75+ will be recognized accordingly as sponsors
- Coupons or codes CANNOT be accepted as door prizes
SHAWL CONTEST
A tradition at Yarnover, attendees can be photographed with their handmade shawls for online judging by Guild members.
- 3 winners will be selected based on voting in different categories
- Prizes in value between $50-$70 needed
- Up to 3 individual donor slots available
FRIDAY NIGHT OPPORTUNITIES
A variety of activities will be available on Friday evening, including demonstrations, games, and opportunities to learn new skills.
- Whole evening sponsorship: $400, one sponsorship available
- Bar sponsorship: $150, one sponsorship available
- Individual activity sponsorships: $75, one sponsor per activity (will include signage at activity location)
- Service knitting circle
- Make your own stitch Markers
- Find your Fit clinic
- Yarn Pull: multiple skeins of yarn needed. Donors giving prizes valued at $75+ will be recognized accordingly as sponsors. Money raised during the Pull will go to providing scholarships to future Yarnovers.
- Games (scavenger hunt, speed knitting, guessing games): Prizes for winners, multiple donor slots
SATURDAY OPPORTUNITIES
- Coffee/Tea station: Serving our class attendees and instructors,
- approximately 225 people
- AM or PM: $100, two sponsorships available
- All day: $175, one sponsorship available
- Saturday lunch: $150, one sponsorship available
- Ball winding station: $75, one sponsorship available
SATURDAY BINGO NIGHT OPPORTUNITIES
- Whole evening sponsorship: $300, one sponsorship available
- Bar sponsorship: $150, one sponsorship available
- Bingo Bash: Prizes for winners, multiple donor slots
Have an idea of your own? Then please consider…
BUILD YOUR OWN SPONSORSHIP
Do you have an idea about how you would like to partner with Yarnover 2024 as a Sponsor? We would love to work with you to make it happen. Contact us at: events@knitters.org or fill out the form below.
The Minnesota Knitters’ Guild is a 501(c)(3) and a donation receipt will be provided for tax purposes on request.
After growing up in the city and suburbs, the owners of Get Bentz Farm felt a need to be closer to nature and to be more connected to where their food came from. 
