Social Media Policies

For your convenience. current Social media Polides are shown below and available here for download PDF format

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Platforms & Uses

The Guild will use Facebook, Twitter, Instagram and Ravelry to advance our mission. All will be used to guide users to our website, our meetings, Yarnover, and all the activities of the Guild. The Social Media & Technology committee will revisit this policy as new platforms become available and seem to be a good fit for the Guild.
We will interact with and engage members (new skills, achievements, knitting events around Minnesota) and encourage membership. Social medial should portray the Guild as a positive and helpful resource. We will encourage all to share our posts on their accounts.
Each platform has different audiences and uses
Ravelry is solely the Guild’s audience and will be used to engage Ravelry users around Guild activities. Facebook is a good platform for future events, long-term engagement with users (like upcoming events and activities).
Twitter is the platform to use for in-the-moment social media. Encourage Yarnover and retreat and meeting attendees to use & publicize specific hashtags about the events & speakers. Instagram is a great place to share photos of Guild activities and member creations and awards. Also a place for Guild members to share their works and tag the Guild.


To that end, below are policies for all who post on behalf of the Guild.

Keep posts positive, inquisitive and encouraging
Listen. Not everything everyone is saying about the Guild will be on our page–they talk about us on their social media. Use listening devices like Google Alerts to watch what people are saying about the Guild and our events and photos and posts.
Create hashtags (to use on Facebook, Instagram and Twitter) and encourage our audience to use them.
Be personal. Give the Guild a human face with curiosity and humor.
Follow/Like/Favorite your followers and friends (your favorite designers, speakers we bring in, teachers at Yarnover for instance). Share their posts (as appropriate).
Assume the best of people online and be generous. Typos abound and the overwhelming majority of people have good intentions.
Listen seriously to helpful criticisms and respond appropriately, even if it means checking-in with the Social Media coordinator or even the Board.
Celebrate our champions. Give a shout-out to people who share our posts, who message us regularly with helpful messages.
Respond in a timely manner. This means checking social media platforms at least daily if not several times a day, especially as we grow a following
Refrain from posts that could be seen as slurs, demeaning, or inflammatory. This includes (but is not limited to) political posts, social or economic issues, or religion. Think twice (or thrice) before hitting OK or POST or SEND.
Remove wall posts or comments that could be seen as slurs, demeaning or inflammatory and consider the possibility of blocking users who continue to harass our followers. Our goal is to create a positive environment focused on the art of knitting.
Block users only after getting input from several people on the Social Media committee. Online communication is devoid of facial expressions, vocal intonations, and intention. Practice and welcome forgiveness. Be generous.
Respect copyrights and fair use. Do not post photographs that don’t belong to the Guild without permission. Do not post unattributed quotes.
Protect the privacy of Guild members. Do not tag them in posts without their permission or their doing so first. Do not post photographs of people who have said not to share.
Do not use the Guild Facebook page to promote businesses and events in which you or a family member will directly benefit from.
No promotion of private businesses as this is seen as advertising and can jeopardize the non-profit status of the Guild.


Monitoring is important in order to maintain content.  The Social Media & Technology Director shall be responsible to establish and maintain a monitoring system, including procedures and methods to delete unwanted and unacceptable content.  The Guild will reserve the right to refuse and delete content.  Our approach is compliance, not enforcement.

Jess Dahlberg

Newsletter Editor

Jess learned to knit in middle school and attempted (but never quite finished) a few garter stitch scarves. Years later, she picked up crochet with her best friend in law school and eventually fell back into knitting. Ever since then, she's been a daily knitter (commuting time for the win!) and has never looked back. She enjoys knitting gifts for friends and family and loves trying new techniques. (she, her, hers)

Laura Haave

Great Guild Getaway Committee Chair

Laura learned to knit in 2003 by taking a four-week class during MIT's annual January Independent Activities Period. The class project was a striped hat knit in the round, and since that time, Laura has been a big advocate of 1) helping other adults learn to knit for the first time, 2) hats as a manageable first project, and 3) circular needles for everything. She enjoys thinking about knitting and planning her next project almost as much as she enjoys actually knitting. Laura is highly motivated by knit-alongs and loves to knit in community. (she, her, hers)

Anne Rojas


Janese Evans

Yarnover Committee Chair

Bio to come. (she,her,hers)

Kate Westlund

Social Media and Technology Director

(Term 2, Year 3)

Kate became enthralled with knitting when she was a young girl and saw a fellow young person knitting on a plane. She implored her mother to teach her everything she knew, which as it turned out was only casting on and the knit stitch. Once Kate learned to purl froma beginner's kit, there was no end in sight. Kate is the type of knitter who doesn’t always swatch, which is often obvious in her finished projects.

Melissa Mintern

Marketing and Outreach Director

(Term 1, Year 2)

Melissa has been knitting for 15 years. She loves socks and sweaters. She is a new member who hopes to use her marketing background to lift up the MKG. While she isn't local to MN, she really loves the atmosphere created by the Guild. Melissa and significant other Al enjoy traveling, wherein Al graciously offers to drive so Melissa can knit in the passenger seat. (she, her, hers)

Nikky Heidel

Membership Director

(Term 1, Year 2)

Nikky was first introduced to knitting in 2012 when her visiting sister-in-law taught her the basics of casting on and the knit stitch. A few weeks later, she learned how to purl from her mother-in-law. From there, it quickly became a passion and she has taken on each new project with a desire to expand her skill and discover new techniques. She loves a good mystery (knit-a-long) and knits way more shawls than a single person can wear in a month.

Betsy Preston

Service Director

(Term 1, Year 1)

Betsy never had patience for knitting, until she found herself spending a lot of time at little league games and waiting for the last kid to emerge from the locker room after swim practice. With her background in graphic design, stranded colorwork has a natural appeal. Not to mention the practicality of an extra layer of warmth. Betsy has recently begun publishing her original hat and cowl patterns, which are available on Ravelry. (she, her, hers) (See our Service Knitting Page for more information about our current projects and donation process.)

Position Currently Open

Programming Director

(Three-year term)

This board position is currently open. If you are interested in helping to source and book teachers and speakers for Guild meetings, please contact Kathy at [email protected]

Rose Tobelmann


(Term 1, Year 3)

Rose learned to knit from her mother at the age of ten. She started knitting on the ends of small paint brushes. She continued to knit off and on through her teenage and young adult years and became a more avid knitter after taking a Norwegian sweater knitting class through community education. Today, knitting has become a passion and she knits for charity, herself, and her family her stash. She enjoys meeting other knitters and learning new techniques.

Kelsey Sorenson


(Term 1, Year 2)

Kelsey learned the knit stitch from her grandmother in middle school, and filled in the gaps enough to make lots of scarves for quite a few years. She began expanding her skills in college and is always looking to learn more. Kelsey is drawn toward projects that are seamless or include stranded colorwork. (she, her, hers)

Kelly Amoth

Vice President

(Term 1, Year 2)

A visiting friend from Seattle taught Kelly the very basics of knitting (a twisted loop cast on and just the knit stitch) in 2008 before flying home. Turning to the internet (thanks!) Kelly taught herself through a lot of trial and error. Uncontent to keep knitting the scarf she’d started as her first project, she jumped into knitting a pair of striped mittens for her non-knitter, but very knitworthy, twin sister. Twelve years later the mittens are still in her sister’s glove box, and Kelly is usually horrified when she pulls them out and sees the mistakes she made using double pointed needles for the first time. Kelly loves knitting socks and is thankful for the many months of cold weather when she gets to exclusively wear her handknits. (she, her, hers)

Kathy Lewinski


(Term 1, Year 2)

Kathy has always been into crafts, but didn’t teach herself to knit until after college. She really got hooked while living in San Francisco when a friend opened a knitting store. To pitch in, Kathy started knitting up fun (and odd) things for window displays, as well as teaching classes. In the last couple of years, she has started designing her own knitting patterns (many of them available for free on Ravelry!) with toys and mittens being her primary obsessions. (she/her/hers)